Google has announced changes to its privacy policy.


  • They’re rewriting it into human language.
  • Nothing about your Google Analytics account data changes.
  • “The only change for Google Analytics users under the new privacy policy is that now, information about how you interact with the Google Analytics interface may be shared with our other products.”


  • If the product is free, you are the product.
  • Software-As-A-Service (SaaS) analytics on SaaS users (meta-meta) is a major input in the product development lifecycle, so you can expect Google products to get better.
  • This paves the way towards a single Google Center of Excellence for internal SaaS Analytics.


  • Initial uproar.
  • Diminishing interest.
  • Business-as-usual.

Carry on.