The eMetrics Summit is taking place next week in DC.

I’m excited.

eMetrics is an opportunity to regroup with the diaspora that is the optimization industry. A recent WAA research committee study revealed that many members work in very small practices – typically, they’re only ones who do web analytics in their company. It’s also an opportunity to get together with directors from across North America and (hopefully) a few from Europe.

It’s an important opportunity to interface with vendors and check out the latest developments with their offerings. Vendors are important part of our ecosystem.

There’s also a very good opportunity to consult and get some heavy strategic planning done. Whenever portions of the Great Lakes School get together, progress can be fairly explosive.

If you’re going to be there, I hope to meet you.

If you’re not, I’ll be posting highlights here.