The purpose Peer Review Journals Project of the Digital Analytics Association’s Research Committee is to connect practitioners to developments in academia.

There’s so much research taking place, and practitioners aren’t always connected to it.

The DAA has access to Marketing Science, the Journal of Marketing Research and the Journal of Marketing.

Members of the DAA can volunteer to write a review. Anybody can read the reviews and learn from them. Any member of the DAA may ask for a single copy of any journal.

Here’s are some of the papers reviewed:

Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings.

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance.

Hide and Seek: Costly Consumer Privacy in a Market With Repeat Purchases.

The Aha! Experience: Insight and Discontinuous Learning in Product Usage.

 Online Product Opinions: Incidence, Evaluation, and Evolution.

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism.

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies.

Opinion Leadership and Social Contagion in New Product Diffusion

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales.

The Effect of Need for Uniqueness on Word of Mouth.

The Effect of Experiential Analogies on Consumer Perceptions and Attitudes.

Can Old Media Enhance New Media? How Traditional Advertising Pays off for an Online Social Network


Viewpoint: Now or Never – An Urgent Call to Action for Consensus On New Media Metrics

Dynamic Customer Management and the Value of One-to-One Marketing

The Effectiveness of Combining Online and Print Advertisements: Is the Whole Better than the Individual Parts?

Assumptions, Explanation, and Prediction in Marketing Science: “It’s the Findings, Stupid, Not the Assumptions”

Modeling the Determinants and Effects of Creativity in Advertising

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test.

Editorial: Marketing Science and the Financial Crisis