The purpose Peer Review Journals Project of the Digital Analytics Association’s Research Committee is to connect practitioners to developments in academia.
There’s so much research taking place, and practitioners aren’t always connected to it.
The DAA has access to Marketing Science, the Journal of Marketing Research and the Journal of Marketing.
Members of the DAA can volunteer to write a review. Anybody can read the reviews and learn from them. Any member of the DAA may ask for a single copy of any journal.
Here’s are some of the papers reviewed: