I’m presenting “Practical Social Analytics” at NetChange (Twitter search: #netchange ) tomorrow.

The challenge of the session will be for charities to figure out how to practically measure the effectiveness of their social objectives, using social media.

It’s going to be a great. I’m looking forward to meeting people who are new to me (just because I haven’t met them yet doesn’t make them ‘new’), and hopefully – preferably, building some bridges.

There’s some trolling going on. I have been spending a disproportionate amount of time figuring out social media measurement over the past quarter – and an even more amount of time over the past three years on goal alignment strategies: so I come with a point a view and a strong desire to get beyond some of the hype.

Looking forward to seeing many of you there. If you can’t make it, I fully anticipate Joe Dee using his camera to capture some of it (and subsequently posting some of it online).

As a preview to the talk, here’s a picture I’ll be using: