I once asked a drunken director at a Yahoo Party last year, “Why wouldn’t you invite a copywriter to an initial brainstorming session?”

The director laughed and replied,

“Why would you invite project managers? It would not make any sense.”

I think there’s been a lot of effort expended at defending seats at the table, and general fighting over it.

The “seats at the table” argument is a key piece of social technology, and it’s one of those wicked problems.

Who do you invite to set the strategic direction of a pitch or a campaign?

Is there a way to balance both effectiveness and efficiency?