I once asked a drunken director at a Yahoo Party last year, “Why wouldn’t you invite a copywriter to an initial brainstorming session?”
The director laughed and replied,
“Why would you invite project managers? It would not
I think there’s been a lot of effort expended at defending seats at the table, and general fighting over it.
The “seats at the table” argument is a key piece of social technology, and it’s one of those wicked problems.
Who do you invite to set the strategic direction of a pitch or a campaign?
Is there a way to balance both effectiveness and efficiency?