It’s pretty good.
The A/B test is a tactic that has to fit inside a strategic activity structure. The real value in repeated, persistent, A/B testing is the knowledge that you gain.
- It makes you a better a manager.
- It can make the organization stronger.
- It leads to really good results if taken over time.
But it’s part of a system of management that includes a healthy attitude towards resolving uncertainty using testing. It’s tough to implement because it’s often seen as an attack on somebody’s experience as-a-something. It shouldn’t.
I’m Christopher Berry.
Follow me @cjpberry
I blog at christopherberry.ca