The Economist Style Guide

The Economist Style Guide is a good reference for communicating insights.

It’s the easiest style guide for our industry.

A few favourite highlights:

“Short words

Use them. They are often Anglo-Saxon rather than Latin in origin. They are easy to spell and easy to understand. Thus prefer about to approximately, after to following, let to permit, but to however, use to utilise, make to manufacture, plant to facility, take part to participate, set up to establish, enough to sufficient, show to demonstrate and so on. Underdeveloped countries are often better described as poor. Substantive often means real or big. “Short words are best and the old words when short are best of all.” (Winston Churchill)“

“Active, not passive

Be direct. A hit B describes the event more concisely than B was hit by A.”

And on being concise:

“In general, be concise. Try to be economical in your account or argument (“The best way to be boring is to leave nothing out”—Voltaire). Similarly, try to be economical with words. “As a general rule, run your pen through every other word you have written; you have no idea what vigour it will give to your style.” (Sydney Smith) Raymond Mortimer put it even more crisply when commenting about Susan Sontag: “Her journalism, like a diamond, will sparkle more if it is cut.””

.