There’s a lot of really great research out there, done by academics, on topics of direct interest to web analysts. Sadly, they’re all behind a wall.

So, we’re reaching around that wall, seeing what’s relevant, and later, writing an easy to digest review. If members of the WAA are interested, they can read more.

Original research is great, and I think the WAA does a great deal of it. Some of this secondary research is fairly interesting too. Jane An and Jennifer Day have each written a great reviews – which are forthcoming and timely.

The aim is to provide value for members of the WAA, get some research out there, and really bridge that gap between academics and practitioners. I hope it succeeds.