Post frequency on the analytics focused blog, Eyes on Analytics has increased to daily. In part, this is to solidify the understanding of the frequency-reach curve in blogging, and in part, it’s an attempt to understand where the broader market is at.

I’m testing three themes:

  • How to fight nature’s pesky way of inhibiting our ability to make clean causal statements.
  • The importance of imagination in identifying independent variables.
  • The role of evidence in decision making.

Simplification of a message is not pandering. However, many pandering statements are deliberate simplifications.

If your optimization objective is to gain followers:

  • Post often.
  • Post simply.
  • Post what people want to hear.

I’m choosing simplification while avoiding pandering.

Let’s see how that unfolds over the next 60 days.