Reddit had a bruising week. If you’re out of the loop, you can read about it here. It highlights the untapped opportunities in how our collective experiences are managed and lists of recommended reading/viewing are assembled. Large areas of opportunity include regression shaving, state-management, and dog-whistle cancelling headphones. Regression Shaving In general, the bigger the audience, the smaller the media. In Regression to the Meme, I argued that a lot of redditors want high jolts per minute with easy to consume content. Why read a three paragraph joke when you can get the same amount of dopamine almost immediately with a six word image macro? Larger audiences congregate around easy-to-consume content. Go wide. Go LCD. Accept that younger people have[…]
Month: July 2015
Somebody, get this, created a fitbit…but for dogs. This is a real design pattern. Take any service that is starting to gain traction and just add “for dogs!” at the end of it. Tinder…for dogs. Airbnb…for dogs. It’s a laugh line. Facebook…for dogs. Those are all real things. Dogs do love to chase tail lights. That’s just taking the taillight/fast-follow strategy a little bit too far. Entrepreneurs are trying to reinvent things by making them smarter. This is well beyond the you know, “the data!”, style pitches you may have been subjected to. I’m really optimistic, and excited, for the 2.5% of companies that will thrive, not by slapping a dashboard on an product or attacking a niche market, but by[…]