It’s a big week for analytics in Toronto.
There’s a growing industry of digital intelligence / analytics, professionals in southern Ontario. It’s a brilliant and welcoming industry. This is the week when we get together, share knowledge, and welcome newcomers.
There will be case studies from TD, CBC, Bombardier, Intuit, The New York Times, TVO, Hyatt, and Maple Leaf Entertainment.
Zoe Morawetz (TD) is showing us how they execute digital segmentation. Gareth Cull (Mozilla), Mark Dykeman (BMO) and Tim Ashby (CM) will be sharing which technical traps to avoid, Greg Dinsmore (CBC) has some very interesting mobile analytics to share, and Matt Gershoff (Conductrics) is in from New York to link predictive analytics, testing, and behavioral targeting.
If you’re new to digital analytics, or, you’re a digital marketing professional looking to understand more about optimization, it’s worth attending.
To get you started, here’s a list of people and introduction starters:
The 15 people (in Alphabetical Order) you should meet at eMetrics Toronto…
Ask Marco about the current state of FinTech analytics.
Ask Gareth about implementing a test bench.
Ask Jose about Google tag management.
Ask Greg about day-parting multichannel data streams.
Ask Mark about sourcing and building strong analytics teams.
Ask Jenn about B2B attribution.
Ask Sharon about how executives interface with reality.
Ask Matt about the relationship between decision automation and behavioral targeting.
Ask Stephane about the Online Analytics Maturity Model.
Ask Kelly about the relationship between data strategy and digital strategy.
Ask June Li about remarketing.
Ask Zoe about digital segmentation.
Ask Jim about multi-channel retail analytics.
Ask Jim about the Digital Analytics Association.
Ask Emma about the relationship between technologists and “the business side”.
There’s a lot going on this week in Toronto – there’s a lot to share, and a lot to talk about. I hope to see you there.