Consider the following commercial:

Did it resonate with you?

If it did, chances are you’re a male, aged 18 to 29, with a fairly poor driving record.

No, that’s not an insult – it’s simply that these Vern Fonk commercials (and the one featured above) happen to resonate with that audience. Because that’s their target.

When it comes to Vern Fonk though, the content is widely shared.

Will it Blend is another example of doing social right:

Putting out these little videos on youtube and letting people comment and talk about it.

It’s important to use material that your target demographic is going to want to share.

And you’ll want to measure it. YouTube has good analytics open for all to see. 🙂