It’s summer event today at CM Toronto. It’s normally a very good day. As with anything, the 80/20 rule applies to it. We have a town hall, where a member of the executive comes and presents. It’s actually really good. When I started out as an analyst, the only time I was ever really fully brought up to speed (I felt) was during these presentations. Things have long since changed for Marketing Science folk. Then there’s some component of field trip or activity fun. Those are always fun. And then there’s an evening of more fun – typically featuring Captain Morgan. What I value most is getting to really talk to people from the other offices. So often, they’re voices[…]

You might recognize the chart below as the Technology Adoption Lifecycle – and it’s just great. The essential fact is that who you market to, over time, and how you market it, changes over time. I have many friends who are true “innovators” and I know a few people who are impostors. (They really don’t have a business problem to solve, but they would like to see a desired solution set be imposed on people, even if it doesn’t produce any value.) Innovators believe everything should be free, and rightfully so, since they’re working on improving the product. Many of my friends in this category behave more like actuarial industry insiders than anything else. There’s such a brutal rate of[…]

Clusterfucks will happen, and nobody ever really walks away from one a winner. A clusterfuck can be turned around by either boosting trust, hitting ‘reset’ when it comes to definitions, deliberately seeking out extra understanding, or, if there’s a hollow core of authority – electing a leviathan to run the group. Clusterfuck avoidance is going to be a major social technology as knowledge worker teams become increasingly interdisciplinary. More problems are bound to happen because the complexity in terms of communication and the specifics of professional norms scales. Just as an example, if a chemist tells the engineer that temperatures from the mix could trough at -200 c, and asks the engineer if the structure could be designed to handle[…]

Another key reason why clusterfucks appear is because somebody with the authority wants them to appear. Stalin is said to have purposely given his cabinet conflicting portfolios to paralyze them: essentially giving him a free hand to denounce them and go about doing what we wanted to anyway. We have all observed similar situations where very brilliant people will purposely ask a team of people, none of whom have the authority to make any lasting decisions, to execute some task. Even if communication is good and trust exists among the participants, the very nature of the power vacuum is bound to cause a clusterfuck unless the team anoints an interim leviathan. It’s exceedingly rare. It is entirely possible that some[…]

If you’ve been attending the Web Analytics Association Research Committee calls, you’ll know that I’ve been troubled by this question of a ‘common data set’. As it is right now, data that is common, clean, and relevant to web analytics is rare. To be sure, there are heaps of open source log files (I believe the Wiki Foundation made 5 terabytes available for download awhile back), but in terms of there being some manageable CSV file out there – it’s pretty rare. Such a dataset is pretty useful from a few perspectives. For one, it would enable researchers within our community to use a verifiable data source when making assertions about the importance of different metrics. I’m dissatisfied with what[…]

Sometimes even when people trust each other, information can still get garbled through faults in communication. Very frequently, professionals in a given field will begin using a very specific jargon. For instance, the term “unique” means something very different to a web analyst than it does to a fashion designer. These shortcuts in language serve a really important purpose within a profession, and the specificity and unity on that jargon is a key feature of any given culture. When two professions need to work together, in an inter-disciplenary way, it is very easy to miscommunicate important findings, purely through mistakes in language. Sometimes, something as simple as messing up the difference between ‘pageviews’, ‘visits’, ‘visitors’ and ‘unique visitors’ can have[…]

One of the core reasons for organizational clusterfucks is a lack of trust among the participants or groups of participants. Generally speaking, if there is no trust, there is limited communication (because, of course, refusing to talk to somebody can be a form of limited communication – right?). Even if two respective hierarchies mandate communication, if there is no trust, people on either side will be very crafty in interpreting rules so stringently so as to limit communication. Worse, distrust over years can become pervasive and infectious, like a plaque that builds up. We saw this in the years leading to Air India. Sometimes there is a legitimate incentivization for distrust. I won’t share competitive information with competitors out of[…]

I watched a wonderful Nature last night on PBS. It was about a bunch of baboons on the Serengeti. It was a pretty brutal hour and instructive. People in their own way are complex and they form complex systems with complex relationships and complex rituals. How hierarchies form and persist is something a few of us within the Toronto innovation community has been struggling with – especially around this relationship between ‘networks’ and ‘hierarchies’. Every so often – people can’t or won’t get a long, expectations aren’t communicated or registered, and our complex systems break down. The specific question is:  “What causes clusterfucks”? That’s the central question of the week.

A few very good discussions were had at Bar Wellington last night. It was really great to see Sascha back from London, even if it was only for an evening. We got into mobile analytics and I praised the recent of efforts of our Mia Umanos for working so hard with the Web Analytics Associations’ Research Committee and the mobile analytics project. Mobile analytics is not easy, but there are very large opportunities to demonstrate the value of the channel using the method. I ‘d like to see the ETL process for mobile analytics get better. I’d hope that those vendors would pick up where traditional web analytics companies have left off – and who knows, there might be a[…]