“you need to rework this morning’s blog to apply to a 2-man startup shop. They’ve zero time/budget for navigating data oceans” – A friend by way of twitter
I’m not one of those people that’s going to say every decision requires a data input. It doesn’t.
We make hundreds of decisions a day when running a business – there literally isn’t enough time, even with very efficient data access processes – for any organization to consider every single input. Just as your brain is programmed with a self-preserving ignorance – it doesn’t process every single input, actively, a two man shop would operate in much the same way. Ignorance can be optimal sometimes. The laws of Recency and Anchor and Adjust are at play.
I’ll say though that that two man startup shop should be consulting data when making huge decisions.
For instance, when making decisions on entering a market, or pursuing a client – analytical inputs and methods are important. When you’re deciding the shortest path between your current location and a port, it helps to have instrumentation and a map. You wouldn’t navigate from Panama to New Zealand on ‘gut’ alone. You’d certainly use your gut to see and avoid that massive wave off of port.
The world is not filled with statisticians or web analysts, and it’s irrational to expect everybody can or will become somewhat educated about analytics. You don’t want everybody to be analytical. But, you’d certainly want that two-man shop to have the knowledge that they can reach out to an analytics specialist to confirm or reject their gut.
I hope that clarifies.