I’ve been heads down with the team for awhile pounding out a study examining the value of a Facebook Fan.
I have hopes.
I hope it throws some wind into the sails of people who are doing good social media marketing strategy. Absolution is frequently sought in simple numbers. The importance of activation strategy should be very clear in the charts and text of the paper.
The second is for the lack of misquotes. It would be really nice if it wasn’t misquoted.
The third is that I hope you’ll find it useful.
In sum, take a look, and feed on back.