We ought to tell stories with data.
Stories are hugely effective for a number of reasons. They’re easy to tell. They’re easy to remember. They’re easy for other people to remember. They’re easy for other people to tell. They’re a very fluid idea transmission device.
They’re rewarding to craft – especially with data. The antagonist doesn’t always have to be human. In fact, it might be nature itself that’s the antagonist. And you can cast whoever you want as the protagonist.
In sum – perhaps if we want some of our communication to be more effective from time to time, we ought to tell stories.
Tell me, do you think it’s appropriate for an analyst to craft stories?