Shaking the next Web Analytics Wednesday, at Bar Wellington – second floor.

You’re invited to bring 25 copies of a single sheet of paper that contains:

  • Three bullet points of analysis, preferably with an actionable recommendation or finding
  • Data that supports your analysis
  • A reference to the data source
  • Your name, company, contact info, website, blog, twitter handle, and so on

It’s not a dashboard.

It’s web ANALYTICS wednesday.


You’ll leave with something in your hand and feel smarter for experience.

We rarely get a chance to share our craft with other practitioners.

Why shouldn’t practitioners have a chance to put up?

The agenda

We’ll start at 6:30pm and we’ll get up and move around with our sheets. You’re mostly analysts, so you’ll start off with the people you already know and then you’ll radiate outwards.

Distribute your sheet and talk to it within each group.

Be brief, be brilliant, be moving on.

We’ll go on like this for 90 minutes and the night will carry on like it normally does from 8pm.

What kind of data?

Do not share data from your company unless it’s already publicly available. I cannot stress this enough. Be professional in your selection of data source.

If you have your own website, company, or have a major forthcoming paper – and it’s your data – you can share from it. Quote it.

If you do not have access to your own set of web analytics, there are alternative sources. You are, after all, living in the world of big data.

Open sources include:

  • Google Trends
  • Wolfram Alpha
  • TweetAlyzer
  • Quantcast
  • Compete
  • Facebook Insights

You are not short on data sources and interesting stories to tell.

If it’s of interest to you, you’ll be able to talk with interest, and others will be interested in it too.

Do I have to?

Please do.

The November edition of WAW is traditionally long on analysts. Our space can accommodate 25 people nicely, and another 20 on the other side.

I’m planning for 25 people to show up with 25 sheets. If there’s more, the merrier.

This is a really rare opportunity offered to people who want to try it out.

I’m not an analyst, do I have to?

Please do.

If you’re not a practitioner, the exercise of putting something together will give you an idea of what it’s like.

We always welcome new people into the community.

Where do I sign up?

Questions? Reply on back to me.