Roh-oh. Exclusive AVG has rejiggered the fake traffic it’s spewing across the internet, causing new headaches for the world’s webmasters. AVG’s chief of research Roger Thompson says the for-pay LinkScanner is only using the IE6 user agent. Presumably, the company believes this is more likely to fool malware exploits. “There are still ways for concerned web masters to filter LinkScanner requests out of their statistics,” he told us over email. But he did not divulge these methods and did not say whether they might clip legitimate traffic as well. And if that causes problems for webmasters, Thompson says, so be it. “I don’t want to sound flip about this, but if you want to make omelets, you have to[…]

This is a continuation of a response to: Joseph Carrabis, A Vexing Problem, Part 4, Post 2 My previous entry dealt with language issues and why an analytics argument won’t work with any audience. Surely, it must work with pure marketing scientists? Or no dice? My previous entry dealt with language issues and why an analytics argument won’t work with any audience. Here I’ll mix in cultural learning and how working memory affects how we interact with clients. It turns out that most people are not only prisoners to language, most people are also prisoners to what they’ve learned, how they learned it and the last time they used it. (And at some point (tha mi duil na dhia) I[…]

It’s similar to when I was 4, learning how to read numbers, with all the numbers sprawled out in front me on my great-grandmothers kitchen floor – and being intensely frustrated that I’d never remember how to say and write ALL 30 numbers (I had gaps in my knowledge too, I knew of 33, somebody’s age, and 23, a bus number, but 24, for some reason, which wasn’t represented on a piece of paper.) Numbers were just like letters and phonetics — I didn’t see 12 as being 10 plus 2, no more than one recognized five (5) as being 3 plus 2. The numbers were actually memorized as symbols or in clumps, similar to how an accent aigu (e[…]

Not really an interesting discussion, but it’s one I’ve been having way too often as of late: pageview paradigm or event paradigm? Most web analytics software will only capture ‘pageviews’ unless you torture it. That is- the script will fire only when the page as a whole is loaded, with no additional information forked over about all the cool functionality that might exist once that page is loaded. For most large websites, we go along with the old pageview paradigm out of pure monetary necessity. Any flash functionality, when tracked properly, is done through a separate account/ID tag so that we preserve the understandability of the main pageview account. And then you get into the confusion with the second account,[…]