Predicting the future requires an understanding of cause and effect.


2 thoughts on “Axiom Four

  1. There’s a bias implied that prediction of the future is an analytical output, and a competitive advantage at that.

    I think it is.

    You’re free to disagree.

  2. Mark Matiszik says:

    Love this one. I’d add that predicting the future requires a willingness to learn cause and effect in your business, even if that knowledge might go against what you want to believe is really happening.

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