Business Intelligence is not Data Science.
There’s a lot of ‘yeah but’ statements eminating from some in the BI community.
- Yeah but, it’s all about driving business insights from the data!
- Yeah but, Data Science still uses all the same BI tools we use!
- Yeah but, Data Science is really just what BI was years ago!
- No. BI is about using asymmetrical information advantage to extract surplus from customers. Data Science is discovering pareto optima between the customer and the business.
- No. Data Science is not religious about toolsets.
- No. Data Scientists have seen what went gone wrong with BI. Achieving the same fate would be a failure.
What I stand for as a Data Scientist:
- The sun rises and sets with the customer.
- If we do right by the customer, we’ll do right by the business.
- Pareto Optimality, not Nash Equilibrium.
- The right tool for the right job.
- Iterate violently.
In other words:
- It’s about the Customer, not the Business.
- It’s about the Experience, not the Data.
- It’s about the Outcomes, not the Tools.
Perhaps if more BI consultants thought like Data Scientists, they’d be Data Scientists.
It’s okay. We can be neighbors. We can work together.
I’m not saying that BI isn’t important. It’s totally important.
We think we’re different because we’re thinking differently.
I’m Christopher Berry.
I tweet about analytics @cjpberry
I write at christopherberry.ca