Check out both posts for detail.
If you want the Cole Notes:
Chris: “It’s not all spam. But it can be spam. And some marketers will spam. Some marketers will provide utility. There will be a net positive over time – like email.”
Dave: “It’s all spam. You clicking the Like button generates NewsFeed spam. Screw your interests, Chris. Because I don’t care if you Like something.”
Fair enough Dave. I see your point and I understand it.
In general, like people clump alike. I tweet stuff all the time aimed at a very specific focus area. All of it is solid gold and incredibly valuable to the people I’m talking to regularly. A Like, in a Facebook page, is a lot like a tweet with a link, isn’t? And typically – I clump with analysts, innovators, technologists and troublemakers on twitter.
And like people generally clump on Facebook – though – it seems a lot less brutal than Twitter. Let me expand.
I remember there was a time on twitter when certain people would constantly retweet Digg articles. And I stopped following those people, because I read Digg myself.
I no longer read Digg. But you get my point.
To me it was spam. Why are these people polluting my feed with Digg? Clearly, I infer, they were trying to share with mainline marketers at the time. And that’s fine. But that wasn’t me.
On the flip side, sometimes I click on links from people who generally provide good OC (Original Content). And I’m consistently rewarded for clicking on those links. I learned of Dave’s post by way of Twitter.
So the UX question is – are clumps well formed enough on Facebook for friendships to survive newsfeed noise? Will Facebook make it easy for me to brutally segment my valuable attention?
Dave’s response: I don’t care if Chris likes “My Little Pony”, is just fine. He likes the Care Bears. I’m into Ponies.
On Twitter, I just unfollow such people if they’re too persistent, and at some point, if they’re hammering #measure with bullcrap – “optimize your pages for maximum results” – I’ll block.
If such behavior is transferred to Facebook, well – friend lists might never be the same.