Von Hippel is onto something with the idea of need-solution pairs. This is how I understand the idea: Most management literature is focused on problem definition. (See: James G March for one of the best models of how problems drives search). Often, searches are sparked by a problem. But what if it isn’t always sparked by a problem? Von Hippel argues that search isn’t always motivated by formalized problems. Sometimes people are just discovering alternatives based on needs, and then, they compare a new alternative to the status quo. If the alternative is predicted to be better than the status quo, then the alternative will be substituted. If not, it’s rejected. This is a kind of a neat way to[…]
