What if the rate of forgetting is interrelated with the rate of learning? What might that mean? The Knowledge Funnel The Knowledge Funnel is a model that describes how knowledge is made useful by an organization. At one side, you got mysteries. We live in an era where the number of mysteries vastly outnumbers the amount of knowledge. There is no shortage of mystery. Heuristics are rules of thumb that work most of the time, but not all of the time. There are lot of heuristics. They tend to form the core value driver for many organizations. There are comparatively fewer algorithms. Those organizations that have fit algorithms are often extraordinarily profitable and competitive. Some researchers focus on converting mysteries[…]

The Knowledge Funnel is a concept introduced by Roger Martin in Design of Business: Why Design Thinking is the Next Competitive Advantage (2009). The book is excellent and worth a read. There are mysteries at the top of the funnel. Mysteries are the unknown. They’re the known unknowns and the unknown unknowns. It’s knowledge that the organization doesn’t have. In the centre of the funnel, you have heuristics. These are rules of thumb. They aren’t quite always precise, and aren’t always quite reliable. Heuristics are just predictive enough to be useful. It’s knowledge that is known to the firm. At the bottom of the funnel you have algorithms. This is knowledge that is standardized and optimized enough to be run[…]