Suppose the following scenario: Series A or B; A data science firm (narrow machine intelligence, applied machine intelligence, general machine intelligence, predictive or prescriptive analytics, software or hardware); Technical CEO / Co-Founder; Chief Marketing Officer (CMO) just hired; What might the CEO-CMO relationship look like? The relationship could be great. If there’s one stereotype about data science CEO’s, it’s that they like incentives to be aligned. The CMO would likely be brought on to focus on growth. If revenue grows, valuation grows, and collective comp would grow. There might be points of friction. From the CMO’s Perspective: Why is the CEO constantly at me about metrics all the time? Why is the CEO always on about non-working dollars? (Why don’t[…]

Some people want just one number. Some people want all the numbers. For best results, seek balance. One Number It is very possible to summarize the performance of a business or an organization in a single number. There are two main ways to do so. One is selection. One is indexing. In selection, you pick the most important metric, and you focus on it. It requires discipline and comes at the cost of myopia. In indexing, you pick the most salient metrics and you combine them into a single number. It requires no discipline and comes at the cost of boiling the ocean to the point that all the rocks bleed their salts into the atmosphere. When it comes to[…]