December 2022 – ChristopherBerry.ca

Generative Media

Posted onDecember 5, 2022 by Christopher Berry

You may have noticed a lot of sharing of Open AI’s Generative Pre-trained Transformer 3 (GPT-3) and ChatGPT screenshots. The most popular tend to be funny. I asked ChatGPT to describe in a style that Stephen King would write, a scene describing somebody struggling to decide which brand of toilet paper to buy. The result is fun. Here’s one about writing a script in Seinfeld style: In the sense that you can recognize the blend of styles. Elements of relevance and divergence are provided by the prompts. The evaluation, on the part of this author, is entirely subjective. And in some ways, carbon dated. Years from now, the bubble sort will be around. Probably. The knowledge of what a typical[…]

Beyond Time Spent and Engagement

Posted onDecember 1, 2022 by Christopher Berry

You only have so much attention. When you consume media, roughly 27% to 30% of your attention can be directly monetized, and there’s perhaps a tolerance for another 15% that can be wrung out with product placement. As a result, Time Spent is an attractive metric for those who create and monetize attention. For example, if you can attract 1,000,000 hours of attention, then you can monetize 300,000 to 450,000 hours of it. In theory, the amount you can charge for your attention depends on the value advertisers place on the audiences’ attention. And that depends on who they think you are, how susceptible you are, how much you spend in the relevant category, how causal the purchase decision is[…]