Generative Pre-trained Transformers (GPTs) have captured the public’s imagination. There’s a lot of fear. The relevance of that fear, as always, depends on who you are. The technology first caused a surge of panic in December 2022 among some communications professionals. They fear a surge of supply, a massive increase in synthetic media, along with all of the misinformation that goes along with it. Because attention is inelastic, the price for content will collapse, and it’ll take their wages down with it. They aren’t the only ones likely to be affected [1]. It’s kind of curious that you aren’t reading too much publicly from developers and their experiences with the technology. GPT’s are a tool. A good GPT is capable[…]