There are many calls to break up tech. Break up what, exactly? Regulate tech? Regulate what? There’s a lot of polarization about what to do about Facebook, Amazon, Apple, and Google. That polarization is in part driven by anger. Dig a bit deeper and see fear. Maybe you’re feeling it. Here’s how I see it. The Assumptions People are heterogenous. Peoples’ beliefs are heterogenous. Peoples’ willingness to believe are heterogenous. Peoples’ inventiveness and imagination are heterogenous. Peoples’ willingness to tell or repeat stories are heterogenous. Peoples’ susceptibility to stories, and to storytellers, are heterogenous. Peoples’ need to belong are heterogenous. People form networks because they need to belong. Information (Gossip, facts, stories) is transmitted along those networks. These variables (information,[…]